The Makers Summit: 3rd Annual Kick in the Butt

Earlier this month I attended a 2-day conference for creatives called The Makers Summit, put on my Indie Craft Parade. This was the 3rd annual gathering, and I wouldn’t miss it for anything. People from all over the country come to Greenville, SC, to be a part of this event. There's workshops to attend, the chance to meet one-on-one with industry experts, hear keynote speakers share their story, and get to know other makers.

Each year, I’ve gotten something completely different out of the conference. It’s true the workshops and speakers change every time so the experience is never going to be the same, but I think a big reason why my personal takeaway is vastly different year to year is because my business is in a completely different place each time. A lot can happen in between one Makers Summit and the next!

The first year (2013), I was really wanting to improve my Etsy shop, so I signed up for one-on-one sessions with experts related to that, and made big changes in the following weeks to my tags, descriptions, and photos. At the time, I was also toying with creating a personal website where my jewelry, fiber art, interior design, and writing could come together (THIS website, the one you’re reading right now!). Lastly, I was inspired to pitch to a magazine for the first time after hearing Amy Flurry, author of Recipe for Press, speak at the conference. Backstory on my first magazine pitch & feature can be found here:  

Last year (2014), I was focused on re-branding and giving my business a better overall appearance, so by the summertime I was finally ready to take the plunge and get serious about this major overhaul. It was a huge thing to check off my Makers Summit to-do list, and now I can finally say I’ve never been happier with my logo and branding. Backstory on my re-branding can be found here:

This year (2015), I found myself tuning in to advice related specifically to wholesale. I already do a fair amount of wholesale business as it is, but I really need to step it up a notch (several notches, actually). Most of my big goals for this year are for growing my wholesale reach even further, and making that side of my business significantly more professional.

Post Makers Summit To-Do List:

• Create a printed catalogue to showcase my linesheet

• Develop SKU’s for all wholesale inventory

• Launch my own e-commerce website with wholesale section

• Simplify custom ordering process: color chart, setting options, designs, etc.

• Exhibit at one tradeshow in the next 12 months (which is way different than a craft show)

So there it is, my official list. Now that it’s posted here, I really have to be accountable! 

The conference was, as it always is, a kick in the butt to take the next major steps of this entrepreneurial journey. My brain is still processing everything I heard. I’m still buzzing with inspiration, even several weeks later.

After the Makers Summit was #thebestcraftpartyever - which is exactly what is sounds like. Click through the album below for a peek at how crafty people get crafty just for fun, when they’re not making things because it’s their job. 

Soup: A Personal Obession

I’m no foodie. In fact, I’m so picky about food, I’m often only able to find one item on a restaurant’s menu that I want to order. Soup, on the other hand, has been a lifelong love of mine, ever since I could operate the can opener. So I guess that makes me a soupie?

To me, there’s nothing better than a steaming bowl of flavors, something that takes awhile to eat and warms me from the inside out (although I don’t want to dismiss the amazing-ness of a nice chilled gazpacho in the summertime). I could survive on chicken tortilla, tomato bisque, miso, potato leek, French onion, white bean chili, she crab, beer cheese, butternut squash, corn chowder, wonton, classic chicken noodle...and the list goes on and on. I’m obsessed with soup, it’s my absolute favorite kind of food, as unimpressive as my foodie husband seems to think that is. You can keep your medium rare ribeye, your 25 pound lobster or whatever. I’ll have the soup with a side of soup, please!

I’ve been thinking about all the soups out there, and which ones are in my book the best of the best. For now, until I go on a soup tasting tour of the world (which would be awesome if someone wants to sponsor me!), I’ve limited my Best Soup list below to the Greenville, SC area.

#5 - Cauliflower and Gorgonzola Soup from The Green Room: It’s almost as thick as hummus, topped with curried raisins, and is a rich and flavorful soup that steals the show in a restaurant where that’s no easy thing to do.

# 4 - Fire Roasted Tomato Bisque from Babaziki Mediterranean Grill: chunky tomato soup, add a side of hummus and pita, plus a cool casual atmosphere to enjoy it in, and you’re all set. I always skip the feta cheese on top, but I’m sure some less picky people would enjoy that. I’ve got big problems with feta!

#3 - Chicken Pho from Pho Noodleville: not just for sick days! I always add extra lime juice to the broth (like ¼ cup or more, no joke), and use every last basil leaf on my plate of extras to perfect this Vietnamese favorite.

#2 - Posole from Tako Sushi: bring a handkerchief because this one will make you sweat. It’s the kind of spicy that sneaks up on you. A giant bowl of New Mexico hominy soup with pork comes with a huge platter of toppings that rival any taco bar to add in as you please. Don’t be shy, dump ALL of that sour cream in there and then ask for more!

#1 - Sopa de Pollo from Compadre’s: it’s the broth that gets me. Whatever’s in it, whatever those spices are that tint the clear stock slightly orange, they’re amazing. Perfectly pulled chicken, an abundance of cilantro, rice at the bottom, avocado at the top, onion and diced tomato floating in between, it all makes for one of the heartiest, most flavorful soups I’ve ever had.

Honorable mentions:

• Tomato soup from Tupelo Honey - with a grilled cheese, of course!

• Wonton soup from Oriental House - a bowl of liquid comfort

• Southwest Chicken Soup from Chili's - a surprisingly good tortilla-style soup you can get in just about any city in the USA

• Roasted Red Pepper and Gouda from Schlotsky’s

• Autumn Squash Soup from Panera - even chain restaurants have tasty soups!

Collaboration is Key

When it comes to my writing, design, and generally most things in life, I tend to work alone. But my desire for independence can sometimes leave me in a rut, which is the worst possible thing for anyone trying to use their creativity. Thankfully, I've found a few key people I work well with, and those people both inspire me and challenge me to try new things.

One of the people I love to collaborate with is Teresa Roche, an artist and gallery owner in Greenville, SC. A few years ago, she started carrying some of my fiber art pieces and handmade jewelry in her gallery, Art & Light. It was a good partnership from the start, but things really started to go places when we began collaborating. If two heads are better than one, two artists working together are unstoppable! 

Teresa had the idea to incorporate some of my needle felted animal heads and birds into her assemblage pieces, and I was so pleased with how our combined efforts turned out. My fiber art had always been a stand-a-lone type of thing, but it really shined when paired with Teresa's eye for texture, form, and balance.

I felted the bunny head, Teresa did the rest!

This video explains a bit more about our process, and how our different backgrounds mesh well together. 

Recently, we started collaborating on something completely different. I had been wanting to add some painted pendants to my Curious Cameo line for awhile, and had done some trial pieces that just weren't looking very good (but I kept trying, and was good and stuck in that rut for a few weeks). I'm not a painter. I've never been a painter. So why did I think I'd be able to paint these glorious pendants I was envisioning? It dawned on me Teresa Roche would be the perfect person to collaborate with - she's an amazing painter, her color sense and brushwork is so unique - and by incorporating her original work into this new jewelry line, it became something truly special that showcases her art in a way anyone can enjoy, even if they don't have much wall space or the budget for a larger original painting. Each pendant is one-of-a-kind, capturing a tiny work of art in a 1"x1" or 2"x1" frame. The pendants in the image below are the latest edition to this blossoming collection, (my favorite ones yet, I might add!). They're available exclusively at Art & Light Gallery in Greenville, and are launching this weekend in conjunction with Open Studios. 

Hands off! I already claimed the one on the far left ;-)

Recap: Indie Craft Parade

Last weekend was the 5th annual Indie Craft Parade here in Greenville, SC. This is a top notch festival of all things handmade, and is always my best show year after year. With a record number of attendees this year, nearly 7,000 people, it’s no wonder it was a huge success for all involved.

A lot goes into preparing for a major show like this. I worked all summer making inventory and still felt like I didn’t have enough by the time September rolled in. The week of the show, I mainly focused on tweaking my table setup, and finalized some new additions to my display to ensure my booth would look it’s best and function well for the crowd of shoppers. I always do a mock up prior to this show (that’s what the dining room is for!) and that, plus carefully packing up what is essentially a miniature store, is a several day-long endeavor. The checklist is never ending!

The day before the show, I got an unexpected opportunity to appear on Studio 62 with Jamarcus Gaston to talk about the festival and my handmade business. This was my first time on TV and I was shaking like a leaf, but I’m thankful for the chance to plug this amazing event as well as share my work. Here’s the video clip. 

Friday September 12th was the day of set up. All the vendors showed up at assigned times to unload, and the anticipation was there from the get go, long before the VIP Gala kicked off that evening. I did a series of live posts throughout the day Friday to give a behind the scenes look at what all goes on before the doors are open. Click here for photos.

To say the show was a success would be a huge understatement. I’m not just talking record sales or attendance. Everything about the event was extremely well organized, widely publicized, and I felt energized even though I was utterly exhausted by the end of it. Below are some of my stats from the weekend, but I’ll just point out, this show is a complete anomaly - I DO NOT sell almost 800 items at every craft show I do!

Not only did I sell a lot, but I bought a lot too. That’s half the fun, right?  

Here’s a peek at my Indie Craft Parade loot from some of the most talented regional artists. I could have bought something from just about every vendor. I had a hard time narrowing it down to these awesome items!

1. Ring from January Jewelry

2. Print from Chris Koelle

3. Felted Flowers from Muncle Fred Art 

4. Brass Earrings from Olivia de Soria Jewelry

5. Bone Pendant from Exterra88

6. Turned Walnut Bowl from Turning South

7. Trivet and Feather Ornament from Crave Studio

8. Owl Print from Joe Engel

9. Turned Muddlers from Slab

10. & 11. Paintings from Candy Pegram

12. Bowl from Bean & Bailey

13. Tiny Vases from April Swhingle

14. Porcupine Pendant from Spectrum Handcrafted

15. 2015 Calendar from Paperform

Thanks to everyone who made this event so special!

Indie Craft Parade: The Milestone That Changed Everything

Indie Craft Parade is a festival of handmade goods held every September in Greenville, SC, that features top makers from all over the southeast. So ... it's just a craft show, right? Well, no. Not really. It's a whole lot more than that. This show changed everything for me.

Once upon a time, in the summer of 2011, I applied to a craft show for the very first time. My Etsy shop Once Again Sam was still fairly new, and trying an event seemed like a reasonable goal for growth. With zero experience, I submitted my application for the “To Wear” category, and hoped my handmade leather jewelry would make the cut. As an after thought, I decided to also apply for the “Fiber Art” category. I had just learned needle felting a few months earlier and thought showing the judges a range of work might help me stand out.

My expectations of being accepted were low. A few hundred people applying for 75 spots = not great odds. The day the jury notifications went out I was bummed my jewelry had been declined, but not shocked. Then, I read the email again and realized my fiber art had been accepted. I believe my exact words were, “What the crap?” I had just learned how to felt, and the photos I used for my fiber art application were some of the only pieces I had ever made. 

That summer, all I did was felt felt felt. Looking back, I can see that having to improve my skills quickly and develop a substantial amount of inventory in only a matter of weeks was a pivotal point for me, a crash course in this obscure craft that helped elevate my techniques in a very short time period. I felted every day for as many hours as I could manage, till it hurt. 

The show went very well, much better than I expected (because I didn’t really know what to expect). I later realized just how well organized the whole thing was, and what a great group of people are behind it all. After that first show, everything changed for Once Again Sam. Countless doors were opened. I began selling in local shops and saw a dramatic increase in my repeat customers. I started taking my handmade work more seriously, as a real business, not just a hobby.  As terrified as I was to stand behind my table and talk to total strangers that first time back in 2011 (hardcore introverts can relate, I'm sure), I got through it somehow, and it paid off in every possible way. The positive response was incredible, I felt overwhelmingly encouraged, and realized I could actually make a good living this way.

Since then, I've been lucky enough to participate in Indie Craft Parade each year, and not just with my Felted Curiosities, but also with my new & improved handmade jewelry (starting in 2012). This show has become one of the major highlights of my year. I use it as a launching pad for new collections, a deadline for improving my booth set up, and a chance to meet other creatives and connect with local customers. I love preparing for this show, I love being there, and I actually feel sad when it's over. There's a sort of a magical, inspirational atmosphere to it all, as funny as that may sound. 

Here's a look back at my last 4 years of Indie Craft Parade application photos. I can definitely see improvement, my earlier work isn't my best now, but it was my best at the time. I still have a lot to learn, a thousand new things I want to try, and I’m sure I’ll cringe years from now at the work I’m most proud of today. It’s the curse of every artist, right? 

This year, my husband’s shop Tree & Laser, will be right next to Once Again Sam at the 5th annual Indie Craft Parade in downtown Greenville, SC. There will be an amazing range of hip hand-crafted goods from regional makers, and you won’t want to miss out. Everything from screen printed t-shirts, to pottery and fine art, and of course, handmade jewelry & felted curiosities brought to you by yours truly. If you’re in the Upstate of SC, come on by!