3 warnings about leaning too heavily on craft shows (if you want a sustainable business)
1. Shows come and go.
One year, the show is huge and everyone is making a killing. The next year, there’s no sign of the event. And that’s fine. Nobody owes you a craft show. Real people are behind these events, they take an incredible amount of time & money to produce, so sometimes the plug gets pulled. Established shows usually stick around, but even good shows can change their model, dates, or location, and that can make or break the whole event. Don’t count on them always being there or being the same as previous years.
2. Bad things can and will happen.
You could get a terrible booth location, a blizzard or hurricane may blow in, or you could get sick the night before. A few shows require you to apply for multiple categories if you work in different mediums, and they may only accept you for one and not the other, dictating what you can and can’t bring. The show may have an astronomical entry fee for shoppers and hardly anyone attends because of it. Do you really want to tie the vast majority of your livelihood to these things that are completely out of your control?
3. The burnout is real.
If you travel out of state for shows all year long, the exhaustion will eventually catch up with you (unless you’re young or super energetic, in which case - ignore all this). Depending on the type of work you do, all that time on the road away from the studio may mean you fall behind on other orders. As soon as you catch up, you’re back on the road again. It’s a tough cycle if you work alone, and the physical & mental exhaustion can affect other areas of your life. Having experienced this burnout year after year, I’ve gotten extremely picky about how far I’m willing to travel now, and how many shows I’m prepared to do in a season.