Punching a Pillow

For the first time in a long time, I have room in my schedule for a personal project. Believe me, I’d much rather be out in the world doing craft shows, teaching workshops, and finding inspiration at a residency, but this pandemic had other plans for the spring season. But I’m certainly making the most of this time!

I took a week-long rug hooking course at the John C. Campbell Folk School in the fall, but punch needle is something totally different (even though they’re both referred to as “rug hooking” in many circles). The traditional rug hooking I learned at the Folk School involved pulling up little strips of cut wool fabric (with a hooked tool) through primitive linen backgrounds, working from the back to the front. Punch needle, on the other hand, uses a large needle that’s threaded with yarn (or other material) and you push the needle through your fabric from the backside, creating loops on the frontside.

As a beginner to both of these crafts, I have found punch needle techniques to be far more forgiving, and I think that has to do with using thick yarn. It fills out your piece more neatly, and you don’t have to constantly worry that your strips of fabric are getting twisted or if your loops are slightly different heights. Punching is also significantly faster so you see way more progress in the same amount of time compared to traditional rug hooking.

I received Rose Pearlman’s “Modern Rug Hooking” book for Christmas and after reading through it, I was able to get right to work. I had tried to teach myself and make some pieces on my own before that, but was having trouble getting things to work. It was simple things I had wrong - I hadn’t purchased the right background fabric, the yarn I wanted to use was way too thin (or thick) for the punch needle I had, etc. However, after reading through the book, I could move on from all of those rookie mistakes.

I’ve been dabbling in some mixed media fiber art pieces, combining traditional rug hooking with punching and even needle felting, so this was my first large scale project that’s created from 100% punch needle techniques. This accent pillow took about 10 hours of work and nearly $100 worth of yarn and other materials, so it’s not for sale (I don’t think anyone would pay that much for a pillow), but I really enjoyed making something just for myself, for my own enjoyment. I know once the pandemic is over and we get back into our busy lives, I would never have the time to invest in something like this, so I’m glad I was able to do this now during this slower season.

Quaranteeny Art Show

I had way too much fun entering the “Quaranteeny Art Show” competition earlier this month. Everything about this contest appealed to me: tiny art, to-scale models, animal figurines. @tinyartshow is one of my all-time favorite instagram accounts to follow and they inspired me to go smaller with my needle felted landscapes. I recently launched a new “mini” landscape size (3”x3”). When I saw Tiny Art Show was hosting a tiny art show competition (during COVID-19 Quarantine), I knew it would be a fun & imaginative way to play around with my own art for an afternoon and more importantly, an excuse to make miniature stuff to go with it all.

I had my collection of 8 wool paintings made & framed fairly quickly. I’ve been needle felting larger landscapes for awhile now, so these little guys were done in record time. However, I needed a gallery setting and a scale figure for the contest, and that took a lot of thinking and experimenting. I’ll admit I wandered around the house for a bit, looking at corners, ledges, any flat surface, really. I finally settled on the kitchen counter because the white quartz countertop looked like terrazzo at the scale I needed, plus the under-cabinet lighting would provide semi-realistic shadows. I propped up two pieces of white foam core and mounted my tiny pieces of art work.

I decided to go a little further with my to-scale gallery. I added some pedestals and a tiny vase, and made miniature stanchions using dowels, red yarn, and thumb tacks. Now, for my scale figure. It HAD to be a sheep! After all, the art in this exhibit is made entirely of wool. I used a little lamb figurine I got at the Southeastern Animal Fiber Fair a few years ago (made by Collin’s Creatures), and set my art-loving creature in the gallery for a look around.

The collection of mini wool landscapes featured in the tiny art show has already sold out on my website and more are coming very soon! I’m thrilled with the response these tiny wool paintings have gotten so far and can’t wait to share more these with my collectors. Take a tour of the tiny gallery and experience the show for yourself!

My needle felted wool landscapes are getting smaller and smaller, and when @tinyartshow announced their art competition during the 2020 Covid-19 Quarantine, ...

Now here’s where a good thing gets even better. I submitted my work to this contest for fun, I encouraged other’s to do the same, so all in all it was a great time. But then to top it off, I won first place! I still can’t believe it. There were so many fantastic applications I actually made myself wait to look at what other’s had done until after I submitted my own because I didn’t want to get discouraged. The judges had their work cut out for them!

Evolution of a Maker: 11 Years of Once Again Sam

You probably know me for my handmade jewelry and fiber art. I’ve been making & selling jewelry on Etsy since January of 2009, and added fiber art to my offerings shortly after that, but I bet you didn’t know I once dabbled in making coasters from marble samples, bowls from old vinyl records, magnets from glass tiles, and some steampunk jewelry from old clock parts? Yes, it’s been a wild ride here at Once Again Sam! 

When I started out, I was working almost exclusively with up-cycled materials for two reasons: 1. I had a very small budget, and 2. I had access to a lot of interesting materials for free thanks to my career in interior design (which is an industry that is constantly clearing out samples from their design libraries). This combination caused me to be resourceful and experiment, which is still to this day the spirit of my handmade business Once Again Sam (and that’s also where the “once again” comes from in my company name). 

My monthly “crafting budget” in 2009 was $25 plus whatever I made selling on Etsy. When I started out, I wasn’t selling much on Etsy - maybe a sale a week for the first few months. However, I was surrounded by cool materials, thanks to my design career. The firm I was with at the time was relocating and downsizing the materials library (this was right when the Architecture industry was hit hard during the recession) and we were discarding samples like crazy, so I started reclaiming things from the trash like stone flooring samples, glass tile mockups, leather upholstery swatches, and wood stain chain sets. These odd bits and random pieces bound for the trash are how this business began!

I did eventually branch out and started buying inexpensive items at Goodwill that I could repurpose. Some of my favorite items to up-cycle at that time were suede clothing, old belts, vinyl records, broken costume jewelry pieces, and clocks. 

After about 2-3 years, I finally hit my stride working with wood, leather and wool. I stuck to these mediums and started selling enough online that I couldn’t get by using only recycled materials - I had to start sourcing from suppliers with future growth in mind. I still use recycled leather when possible.

Before I invested in my first laser cutter in 2012, all the leather earrings, cuffs, and rings were cut by hand, and that limited my design capabilities. The laser cutter really opened things up for my business - not just with leather, but also with wood and acrylic. However, there are still several hand cut leather designs I still make today.

My needle felting projects went from simple to complex within just a few short years. I dabbled in mostly 3D work, focusing on animals and plants as my subject matter. Some of these designs are still around in my shop today - they’re just more refined after years and years of practice!

I always get asked if I’d ever try a menswear jewelry line. I have, and it bombed. In 2015 I did a series of wooden dog tags, wider leather cuffs, and engraved wooden cufflinks and the collection was a total bust. Sometimes ideas just don’t work out - either the product isn’t quite right or there’s no customers who want to buy it. You live, you learn. No more menswear in the future - got it!

In 2016, my fiber art changed dimensions, literally. For the first time ever, I decided to work in 2D. It was completely different and I loved it immediately. I don’t know why I never thought to try that before! My first needle felted landscape was created in May of 2016 and it took my in a whole new direction, one I’m pursuing enthusiastically at the moment. Switching from 3D to 2D helped elevate my fiber art. I discovered as soon as you put something on a wall, it’s thought of more as art instead of craft.

In more recent years I’ve changed my fiber art focus almost entirely to 2D but I still do animal portraits and felted plants from time to time. The jewelry is still primarily laser cut but I’m enjoying hand painting and finding ways to marry the technology of the laser cutter with traditional art methods.

I enjoyed this little trip down memory lane and hope you did too. We’re all evolving, but it’s hard to see that on a day to day basis sometimes. When I look back at where I started, what I made, what I learned, I feel like a whole lot has happened in the last 11 years. There’s things I only made once and never tried again, there were things I made a decade ago that I still create and sell today, and it’s cool to see how it all ties together. My maker story is still being written. Who knows what the next ten years will bring! 

Year in Review: 2019

I’m about to celebrate 11 years in business as Once Again Sam and 2019 was another great year. Although it wasn’t a record-breaker like last year, I felt like I had way more opportunities and more fun in the last 12 months than compared to 2018. I factor so many things into “was it a good year?” so even though my total sales dipped by about 10% compared to 2018, I still count this year as one of the best yet.

The biggest changes I noticed this year was that Etsy Sales were way way down, but craft show sales were up, so thankfully it mostly balanced out. If you had asked me last year, I would have predicted the exact opposite - craft shows seem to be drying up and Etsy seemed to be holding steady. My crystal ball was wrong about 2019! A big win this year is seeing my Wholesale reach continue to rise because it’s by far my biggest financial investment since 2016. So nice to see it paying off longterm!

2019 brought lots of new milestones and opportunities - here’s a look at some of the highlights:

Teaching Opportunities: I taught 12 needle felting workshops this year (through Greenville Center for Creative Arts and SkillPop) and that included a total of 159 students. I had about 10% of those students return for a second, third, and even a fourth class. Either I’m a terrible teacher or they’re having a lot of fun learning this magical medium! I also taught my first hand painted jewelry class (at the Artisphere ArtLab) and I’m thinking about adding that to my workshop offerings next year.

27 Commissions: This is certainly a new record for me! I don’t count any of the custom handmade jewelry because honestly, 75% of the jewelry I make IS custom and/or made to order. I consider a commission to be a needle felted landscapes made from the customer’s photos or needle felted animal portrait. 27 commissions over 12 months is way more than I realized until I went back and looked at my records from this year. This is a tiny sampling below.

5 Magazine Features: Thank you again to Belle Armoire, TOWN, Local Life, Country Living, and The Pioneer Woman for featuring my work this year!

4 Exhibitions: I was honored to have my first large-scale long-term exhibition this summer at Greenville Center for Creative Arts. My 100 Day Project was part of the Fiber Paper Scissors show and it was truly one of the highlights of my year. I also had a fiber art landscape piece in the GCCA Members Exhibition, 2 in the the Friends of Lake Robinson juried exhibition, and a triptych at the Artfields Exhibition in Lake City, SC.

2 Grants: I have Metropolitan Arts Council to thank for not one but TWO grants this year. They helped fund my material costs for the 100 Day Project and Exhibition in the early spring, and then the second grant came in the fall which I used to take a rug hooking course at the John C. Campbell Folk School in Brasstown, NC.

1 Artist in Residence Opportunity: My second consecutive residency with South Carolina State Parks occurred in May at Edisto Beach State Park, and as with the previous year, that time away surrounded by an abundance of natural inspiration was another high point of my year. Read all about my experience in this blog post.

So it was a great year, as you can see! Taking time to reflect on the last 12 months on an emotional level, artistic satisfaction level, and pure numbers level, is a huge help in planning my next year and beyond. It’s easy to see what’s not working and it’s easy to see what worked way better than I expected. I’m starting to truly understand that one of the big reasons my small business has lasted this long and continues to grow each year is because I’m extremely diversified. I work in multiple mediums that appeal to completely different customers and I sell on multiple sales platforms so if one is suffering, I can wait it out or move on. A dip in Etsy sales this year didn’t actually matter in the grand scheme of things, which is a relief. If I had all my eggs in that basket, it might have hurt way more than it did. Same goes for last year with craft shows - I didn’t do as well in that arena in 2018, but I hung in there, tried again this year, and had fantastic results.

I’m so grateful for every single compliment, opportunity, sale, like, share, email, feature, and student this year and every year. All of these things - small things, big things - they all add up and they all matter. From the bottom of my heart - thank you!

Lastly - if you’re into stats and am curious about the journey of this handmade business, I’ve posted several reviews and recaps from previous years.

They can be found here:

Year in Review: 2018

Year in Review: 2016

Year in Review: 2015

Year in Review 2014

2019 Favorites

Every year I like to keep track of all of my favorite media from the last 12 months - books, music, movies, whatever. Here’s the rundown on what I consumed & loved this year (in no particular order). Please share your top picks in the comments - I would love recommendations!

MOVIES:

Leave No Trace

A Simple Favor

Light of My Life

Still

Ballad of Buster Scuggs

Triple Frontier

Sugar Mountain

MUSIC (ALBUMS):

“Lover” by Noah Gundersen

“New Age Heroine” by Ours

“From the Fires” by Greta Van Fleet

“Neptune” by Tall Heights

“Distortland” by The Dandy Warhols

“Spirit of the Abyss” by Amarante

“Family of the Year” by “Family of the Year

TV SHOWS:
Chernobyl

Marvelous Mrs. Maisel

Shameless

Fed Up

Glow

Handmaid’s Tale

Schitt’s Creek

Making It

(And I’m currently re-watching Sons of Anarchy and Downton Abbey, so those definitely count!)

BOOKS:

“The World Made Straight” by Ron Rash

“Where the Crawdads Sing” by Delia Owens

“The Happiness Project” by Gretchen Rubin

“How to be a Good Creature” by Sy Montgomery

“Gone Viking” by Helen Russell

“City of Girls” by Elizabeth Gilbert

PODCASTS:

Forever35

Ologies

Dressed

Creature Feature

This Podcast Will Kill You