When Making & Writing Collide

In May of this year, my second novel was published, titled Two Brothers, One Redhead, and a Stolen Giraffe. It’s a quirky coming-of-age story that takes place on a farm in Nebraska, where a pair of well-meaning but impulsive brothers and their sixteen-foot stowaway spend several weeks falling in love with their newfound freedom, the wide open land, and the book-smart redhead who lives there.

It’s no surprise both sides of my creative mind have influenced each other recently, and that the process of writing & publishing Two Brothers, One Redhead, and a Stolen Giraffe has lead me to create a special collection of work inspired by the story. Here’s a sneak peek at some of the new pieces I’ve been working on lately, all inspired by the book. These are available for purchase in my Etsy Shop.

My favorite series features needle felted paintings, jewelry, and laser etched wood blocks that contrast an aerial view of farmland in Nebraska with the patterned hide of a giraffe. I loved that contrast in the story - an exotic African creature living on a rural farm.

To celebrate these two new things, my book release and new handmade collection, I’m hosting a giveaway on Instagram this week. The winner will receive a signed copy of Two Brothers, One Redhead, and a Stolen Giraffe, a $10 Amazon.com gift card, plus their choice of handmade pendant (shown below).

To enter the contest, simply follow both of my Instagram accounts @sarahmandellauthor & @onceagainsam and comment on the giveaway image (on either account) letting me know which pendant you’d choose if you’re the winner. Contest is open worldwide now through July 10. Good luck to all!

Landscape Mood

June is for landscapes

I’ve been on a landscape kick for the last two months. This new-to-me obsession has recently appeared in my handmade jewelry and fiber art, and has gotten me interested in improving my painting skills as well. I can trace this inspiration back to 3 specific assignments I received during a month-long art challenge called #creativesprint. Here’s the blog post if you missed it.

Although the assignments were diverse, and I used different mediums as much as possible, these 3 challenges had a similar outcome. On April 9th, the assignment was to create something inspired by water - I painted 3 seascape pendants. On the 15th, the assignment was to work with your non-dominant hand - I awkwardly painted an abstract scene with my left hand. On the 17th, we were challenged to create something inspired by a poem - I chose Whitman’s “Pioneers! O  Pioneers!” and needle felted a landscape inside a small embroidery hoop.

Those pieces were just for fun, an excuse to give my creative mind a bit of a workout, but I’ve been in a landscape mood ever since. I recently launched this series of 7 pendants featuring bright blue skies and wide-open prairie, and just posted this #MakersEyeView video showing the process (time lapse) to my YouTube channel.

Watch how Sarah Mandell of Once Again Sam paints a landscape featuring cloudy skies and wide-open prairie, then turns them into 7 one-of-a-kind pendants. Wear an original painting everyday! Checkout Once Again Sam on Etsy: www.onceagainsam.com

This week, I’m excited to be launching this limited edition series of 5 needle felted landscapes. Each piece goes live at 8PM EST, one per day, starting Monday June 6th, through Friday June 10th. Pick out your favorite and follow me on Instagram, Facebook, or Twitter to see the introductions this week!

#CreativeSprint: A Half-Finished Challenge that was Wholly Worthwhile

For the month of April, I signed up to take part in a daily art challenge called #CreativeSprint, organized by Another Limited Rebellion. The idea of a daily assignment delivered to my inbox, intended to spark creativity and get me to try new things, sounded like something I would certainly enjoy, but also benefit from. The challenge promised to “pump up your creative muscles” but it was very open ended, you could take as much or as little time as you wanted for each assignment, and be as literal or abstract as you desired.

The daily assignments ranged from making something that fits in the palm of your hand, to working with your non-dominant hand, to making something inspired by a song. There were days when I knew right away what I would make as soon as I read the email, and other days I felt distracted for hours because I couldn’t come up with anything. All in all, it was a great mix of idea starters that really got my mind (and hands) working. Trying new things is something I enjoy, but don’t often make time for, and #CreativeSprint motivated me to do just that.

I was unable to keep up with the daily challenges once the Mother’s Day rush hit hard - I was simultaneously featured in Etsy’s Editors Picks, the front page of Etsy, and in Woman’s Day magazine, and received over 800 orders in only 3 weeks. Oh my goodness, never experienced anything like that before - it was awesome but it nearly killed me! I was overwhelmed, sick for several days, and had zero spare time for the second half of the month, but I kept the CreativeSprint challenge emails because even though I didn’t get to participate again after the 17th of April, those emails gave me ideas to try out later on.

I almost forgot the best part / worst part: sharing whatever it was you made that day. Eek! Even the stupid stuff? Yep! Sharing my work was a little nerve wracking, because these pieces I made were just experiments and didn’t necessarily “go” with the rest of the work in my Instagram feed. They weren’t previously tested or perfectly photographed, but I enjoyed making every single one of them. I also enjoyed peeking at the #CreativeSprint hashtag at the end of the day to see what other participants did. Lots of talent and creating thinking out there!   

Click through the gallery below for a closer look at some of my favorite creations. 

Etsy Manufacturing

I’m an American maker, a creative entrepreneur, and as of a few months ago, an Etsy Manufacturer. I’m thrilled to be a part of this marketplace for many reasons. First and foremost, I want to be involved in the vibrant maker community on a local, national, and international level, and Etsy connects us like no other. I’ve been offering laser cutting services for years now, so this new extension of Etsy is a wonderful (and much needed) way to simplify the process of matching up those who need help with those who are able to offer it.

I have invested in equipment for my own business Once Again Sam, and I have skills that are beneficial to others, so Etsy Manufacturing is the perfect fit. Over the years, various businesses have found me and hired out prototypes, production of parts and pieces for their own designs, and in some cases, I have made their entire product from start to finish based on their sketches. There are many many ways these partnerships work, and I think the hardest part of the whole process is finding each other to begin with. Not anymore!

Manufacturing can sometimes be a dirty word in the world of handmade. Negative images come to mind, (shady business practices, unhealthy work conditions in factories, the death of old fashioned craftsmanship, etc.), but it doesn’t have to be that way. There are responsible ways to grow your business by increasing production, or developing your inventions, or even just expanding your product offerings, and Etsy Manufacturing is a fantastic new resource. You can search for assistance by location or by the type of production needed. Some of these Etsy Manufacturers are also Etsy sellers, just like me, and some are small businesses that have been in the manufacturing business for decades. Whatever it is you need, I’m certain you can find someone on Etsy Manufacturing who can make it for you.

Here's what I can do: I have two laser cutters in my studio (a 40 watt and a 90 watt Full Spectrum laser cutter). With these machines, I’m am able to make precise cutouts & engravings on wood, acrylic, paper, cardboard, and leather material (just to name a few). I can help with preliminary design, or jump right into production mode if you’re ready to get started. My minimums are approachable, my prices are reasonable, and my turnaround times are speedy (typically only 1 week once material is acquired).

To find out more please visit my Etsy Manufacturing profile: https://www.etsy.com/manufacturing/2196/once-again-sam

I was thrilled to have Etsy Manufacturing sponsor a professional photography session in my studio recently with the talented Angela Cox of Angela Cox Photography. The photos she took help make my Etsy Manufacturing profile more personal, which is exactly what I wanted. When you work with Once Again Sam, you're working directly with me on a personal level, even if we never meet in person. 

The American Made Show - Washington DC

Exhibiting at a trade show was high on my list of goals for 2016. In fact, I spent a great deal of 2015 preparing for it. The American Made Show at the convention center in Washington, DC was my first trade show experience, and now that I've had time to process everything, I thought I'd share some personal insights. 

First thing's first: a trade show is NOT a craft show. I have done many a craft show in the last few years, which was valuable experience, but the trade show was a whole new ball game. Each exhibitor is essentially setting up a temporary store, and the attendees are not looking for fun little Christmas gifts for their friends - they're buyers for boutiques, or sourcing products for a catalog. 

I have been wholesaling for a few years, but never in person. I already felt confident in my jewelry line, it's a great product that does well in the stores that carry it, so I felt it was time to get out there and be proactive. A trade show is a great place to be found!

Taking on the tradeshow challenge, I started designing my booth (and budgeting for it) nine months before the event. My background in commercial interior design came in handy - I used a drafting program to draw everything to scale because I knew I wouldn't be able to do a full mock up (the booth was 10' x 10', and my foyer just isn't big enough for that). My booth color palette reflected my branding, and the materials were all thought out in great detail. 

I decided not to rent anything from the show other than lighting, because I intend to exhibit at future tradeshows so it made sense to invest in my own furnishings and displays. The shelving I chose was purchased at Ikea, and it easily comes apart for transportation purposes. The velvet drapes in the background were also from Ikea, and had to be treated with fire retardant to meet code. The carpet tile was donated by Milliken (it's the same carpet that's in my studio), and got a lot compliments throughout the show. 

My favorite element is the plywood displays. I designed & dimensioned drawings for each one, then my handy husband fabricated all of the 20 panels from Baltic birch plywood. Each panel is perfectly suited to display the various jewelry items (pendants, rings, earrings, etc.).

In addition to planning the booth months ahead of time, I also began the very tedious process of creating my very first catalog. I'm a DIY kinda gal, I enjoy photography, graphic design, organizing things, and so forth, but this catalog kicked my butt.  Developing the SKU's REALLY kicked my butt. Even though I limited the catalog to my popular Curious Cameos line, it was still a massive amount of inventory to make, photograph, layout, and assign SKU's in a system that would make some sort of sense. With the help of my handy husband once again, the catalog looks amazing, and I really felt proud to hand them out to potential buyers at the show.

Although I had nothing to compare this tradeshow to, since it was my first rodeo, so to speak, I was very pleased with the orders I took, the contacts I made, and everything I learned during the process. Now that I've gotten my feet wet, I'm itching to do this again. Good thing the American Made show is coming to Greenville this summer. You know I'll be there!

If you've been keeping up with my blog, you know I'm very open about my business, and it's all because I want to help others. If you're considering trying a tradeshow, and have questions, shoot me an email and I'll be happy to share what I learned and talk specifics. 

Oh! I almost forgot - what's the one thing at the end of the day that can make you forget all about your sore feet and a sore smile? Good food (and drink), of course! We ate some AMAZING meals in and around Chinatown. If you're ever visiting, I highly recommend these restaurants. In fact, make sure you're visit is long enough that you can try them all! 

Cuba Libre (Cuban): try the classic caipirinha, malanga fritters, papas rellenas, lechon asado, arroz con pollo. This place was so good, we ate there twice during our 5 day visit.

Nando's Peri Peri (Portuguese): start with a glass of sangria, then go for some hummus, grilled chicken, mashed peas with chili and mint, and red potatoes. 

Acadiana (Contemporary Louisiana): definitely order a mint julep, BBQ shrimp with bread, and friend green tomatoes. 

Silo (New American): cider, butternut squash soup, grilled brussels sprouts, roasted chicken with snow peas.