Indie Craft Parade 2016 Recap

What a weekend. The 7th annual Indie Craft Parade took place this past weekend, and it was, as always, one of the best weekends of the whole year. This festival of all things handmade takes place every September, and it’s extremely competitive to get a spot as a vendor, but it’s a total blast once you’re in.

It’s also a LOT of hard work. I spend every minute of the summer preparing for this show, and when the weekend is over and the dust has settled, it feels like I’ve just accomplished something big, something that’s been months in the making. Today, as I write this, everything is sore: my face (from smiling non-stop for 3 days), my feet (from standing for the better part of 18 hours), my back (from load in load out), and my brain (from keeping track of sales and trying my best to remember names), but I’m beaming with joy. I met so many wonderful customers and fellow artists, and I got to share my work with 7,000 people. There’s something really thrilling about that!

This year was another record breaker, and I’m so thankful for everyone who came by my booth. I absolutely love to see people coming over to shop who are wearing jewelry they purchased from me years ago.

I did lots of shopping as well, and these are my 2016 purchases. 

1. Bird cup from   Moonbird Pottery   2. Necklaces from   Twenty Two West   3. Ceramic ring cone from   Paper&Clay   4. Screen print on wood from  Bone and Ink • Drawings by Jennifer Janeiro Allen  5. Painted ornament from  Origin Tale  6. Print from  METHANE STUDIOS  7. Metal bunny bowl from  January Jewelry  8. Large woven wall hanging from  WARP & WEFT  9. Angry cukes, Little Rock Caviar, and Drunken Tomatoes from  Doux South  10. Bible verse cards & holder from  Thimblepress  11. Push-pop Confetti from  Thimblepress

1. Bird cup from Moonbird Pottery
2. Necklaces from Twenty Two West
3. Ceramic ring cone from Paper&Clay
4. Screen print on wood from Bone and Ink • Drawings by Jennifer Janeiro Allen
5. Painted ornament from Origin Tale
6. Print from METHANE STUDIOS
7. Metal bunny bowl from January Jewelry
8. Large woven wall hanging from WARP & WEFT
9. Angry cukes, Little Rock Caviar, and Drunken Tomatoes from Doux South
10. Bible verse cards & holder from Thimblepress
11. Push-pop Confetti from Thimblepress

As in years past, I’m sharing some show stats, mostly because this event is fun to track from year to year. I sold less items than I did last year, but I earned more, and I also noticed I didn’t do as well on Sunday as I usually do, but I did almost double my usual sales during the Friday night VIP gala. You just never know how things will shake out!

In addition to stats, I thought I’d share a few practical tips and tricks that have worked well for me over the years. These things might be useful to anyone considering doing a craft show, or even the craft show veterans out there.

  1. If you’re going to sit down at any point during the show, bring a director’s chair or taller stool so you’re still able to chat with customers and handle transactions without being hidden behind your display. It will feel more natural to talk to customers when you’re eye level with them, even if you’re going to sit. I know some pros say you should never sit (or eat, or be on your phone, etc.) but let’s get real here - you will probably need to do all three at some point!

  2. If you know you’re going to be standing for the majority of the show (either because you’re in the “never sit down camp” or because it’s going to be a busy show and sitting isn't an option) bring one of those comfort mats to stand on. Half the time I’m standing barefoot on one of those things and it really helps keep my legs from tiring out over the course of the show (and nobody can see it anyway!).

  3. You can never have too many business cards, bags, or dollar bills on hand at a show. Every stinkin year, I think I have more than enough for Indie Craft Parade, and I’m wrong. This year I packed over 400 bags, nearly double what I packed the year before, and darn it, I still ran out. I also took 100 bucks worth of one dollar bills and ran out by the end of the day Saturday. Be prepared, or better yet, be beyond prepared! I have never run out of business cards as of yet (thankfully) but I have seen plenty of vendors who did, and I just hate to see them losing potential follow-up business because their customers have no way of finding them after the show.

  4. Pack lots of food and water. If a show is really busy, you may not be able to leave your booth for a meal, and only a handful of shows offer lunch deliveries. Also - when you’re thinking through what food to pack, I find it a lot easier to eat things with a fork (no sandwiches or pizza, etc.), so you can sneak in a quick bite here and there, then get back to your customers after minimal chewing without having to worry about leaving to wash your hands, food in teeth situations, or having to take a long break to eat something big & messy in one shot.

  5. Be prepared for 60 through 90 degree temperatures, because both are possible and you have no way of knowing which. I’ve done shows where the AC was so extreme my fingers went numb and I shivered the whole time, and I’ve also had shows where I was a sweaty mess when the AC wasn’t at it’s best, so dress & pack for both extremes, no matter what time of year it is.

  6. Rethink your packaging for busy shows (or prepare it ahead of time). Unless you sell really high end or fragile items, I’d say the simpler the better. I always feel really awkward when I’ve made a purchase and I have to stand there while the artist makes fancy ribbon curls. I know not everyone agrees on this, but I wanted to put it on this list as something to encourage you to think through ahead of time.

  7. Bring back up devices for accepting credit card payments, extra battery backup, and all the chargers in the world. You don’t want any technology mishap to shut you down.

  8. Pay attention to the questions your customers ask (or keep a list, if that helps), because you’ll catch on to some repeat questions after a while which is a clue you may have something that needs to be addressed. For example, when I first started selling my Curious Cameo pendants, people were always asking if I had longer chains. I never even thought of that until people kept asking about them, so now I keep extra chains if people would like to upgrade to a longer one. Easy solution!

  9. HAVE A SIGN.

  10. Consider taking custom orders during the show. For the longest time, people would ask for a custom item and I’d give them a business card and send them to my Etsy shop, and never hear from them again. Now, I offer to take their order right then and there, and I’ll even apply any show specials I have going on, so that I’m not leaving this possible future order up to chance. I also make things easy by bringing a color chart to the show so customers can see all the available options and choose exactly what they want.

Studio Makeover

It all started with a photography problem.

Every time I wanted to snap a quick photo of a new piece to post on Instagram or list in my Etsy shop, I had to stop packing orders, move whatever I was in the middle of making, and clear off my only worksurface so that I could set up my lights and backdrop. It may not sound like a big deal, but it was a daily source of frustration.

I took a good look around my studio and found other problems with the layout. Not only was the room looking awfully cluttered, the hodge-podge of furniture & storage wasn’t doing anything to make my job easier. It was time for a major makeover!

Within 24 hours of getting fed up with my space, I had mercilessly gone through every corner of my studio, filled 8 trash bags full of junk and donated or relocated about 80% of the furniture.

Out with the old:

1. Oversized corner desk that jutted out into the room

2. Plastic storage drawers that could no longer support the weight of their contents

3. Drafting table from college (that wasn’t great when it came time to hammer)

4. Old 3-drawer nightstand that never opened properly and didn’t store much

5. Bulletin boards that had become a cluttered mess

6. Saddle stool that cut into my legs after only 10 minutes of sitting

7. Desk chair (because I really don’t need to sit down just to print shipping labels)

8. Folding table in front of window that had no surface visible left

9. Old materials stashed in the closet for projects I never did and had no interest in doing now

In with the new:

A. 24”x48” table dedicated to my permanent photography set up, plus prop storage underneath

B. Large worktables that create a continuous standing-height worksurface that’s super sturdy

C. Standing height desk for my computer with dedicated area for shipping supplies and packing orders

D. “Perch” stool, so I can sit and work if I need to (though I prefer to stand)

E. A second set of large flat file drawers for storing leather

F. Convenient wall-mounted shelving for the things I need to access daily

Want to see more? 

Take a tour of my many workspaces, including my new and improved studio:

So why did I have all this random stuff causing problems in my studio? 

When I first started my business in 2009, I wasn’t entirely sure what all I was going to make. I collected all sorts of things, “just in case” I came up with an idea, but eventually found my groove with specific materials and products. Even still, all of these random things I'd been storing for years continued to be stored. I’m embarrassed to say I may be a bit of an unintentional hoarder, but after my recent clean out, I think I’ve taken some major steps to break this habit!   

I parted ways with a lot, but I also rediscovered some pretty cool stuff and that has inspired me to dabble in new materials once again. I've got some new collections in the works thanks to this studio makeover!