A Long Summer Ends, a Busy Fall Begins

I have never needle felted so much in my life. Throughout the spring months, I was absorbed in my wool landscape series for my Fibers of the South exhibit at Art & Light, and ever since receiving word in late June that I was accepted to Indie Craft Parade solely for the Fiber Art category, I’ve been working with nothing but wool for several hours a day, for what feels like months on end.

Normally, I spend more time focusing on my jewelry line (it accounts for the majority of my business), and usually the fiber art is just what I do at the end of the day to unwind while watching a documentary or movie. Not this summer! Although I still have lots of jewelry orders to keep up with and fall shows to prepare for, I’ve been immersed in this medium which I have a love-hate relationship with.

I really do love needle felting (especially when I’m not actively doing it, like right now as I’m writing about it…) but it’s a somewhat frustrating medium to work with. If you’ve ever given it a try, you know it takes FOREVER to make anything, even the smallest pieces. With fiber art, things don’t start to really take shape - or look like anything decent - until you’ve put in a serious amount of time with the barbed felting needles, layering roving upon roving.

Working like this can be hard to accept as an artist. It’s not rewarding to work on something if it looks horrible for the majority of the time you’re working on it, right? Normally I have jewelry to switch off to, so it’s not so tedious, but this summer I doubled down and stuck to felting. Not my favorite way to spend the summer, but there’s always an upside to concentrating on specific skills for a season.

Being patient and keeping up with my felting goals paid off, and I’m thrilled to share these new fiber art additions at Indie Craft Parade here in Greenville, SC. The sold out VIP gala is Friday September 15th, and the show is open to the public Saturday the 16th through Sunday the 17th at the Huguenot Mill downtown.

So where can you find my jewelry, if not at Indie Craft Parade? My Etsy shop is always open, plus I have a FULL fall schedule that spans 12 weekends and 5 states. Mark your calendars!

September 16-17: Indie Craft Parade (Greenville, SC)

September 22-23: Jewelry Trunk Show at Urban Digs (Greenville, SC)

September 29-30: Made South (Atlanta, GA)

October 5-8: Jewelry Trunk Show at Custard Boutique (Greenville, SC)

October 13-14: Jewelry Trunk Show at The Urban Planter (Spartanburg, SC)

October 20-22: Brookhaven Arts Festival (Atlanta, GA)

October 28: BBQ Festival (Lexington, NC)

November 4: Crafty Bastards (Nashville, TN)

November 11: Greenville Classical Academy's Fall Festival & Holiday Market (Greenville, SC)

November 17-18: Made South (Franklin, TN)

*November 19: Retropolitan (Knoxville, TN) 

November 30-December 3: Bizarre Bazaar (Richmond, VA)

December 8-9: A Craft Christmas (Hickory, NC)

*December 10: Crafty Feast (Columbia, SC)

*Starred dates indicate events I've applied to (and have participated in the past), but haven't heard back yet if I've been accepted. Fingers crossed these shows will in fact be on the tour!

Fibers of the South

Things may have appeared to be quiet on the needle felting front these last few months, but I assure you, lots of fiber art has been in the works. Ever since the beginning of 2017, after the craziness of the holidays and tradeshow season subsided, I started working on a series I’d been daydreaming about for about for months. The series only recently received a name, but it’s been on my mind and in my hands for some time.

“Fibers of the South” is a collection of 50 wool paintings featuring landscape scenes from all over this beautiful state I call home. When I moved to South Carolina in 2010, I was in awe of the wide range of beautiful scenery here. We’ve got majestic mountains layered in colors in the Upstate, we’ve got wide open spaces in the Midlands covered in amazing texture, and we’ve got these elaborate patterns of marshes and waterways in the Lowcountry. There’s so much beauty in every corner of this state! My landscape series is a tribute to these places, done in a medium near & dear to my crafty heart.

I’ve been a needle felter for nearly 10 years, sculpting 3D plants, animals, faux taxidermy, and even anatomical hearts. Only recently have I tried my hand at 2D work. My first felted landscape attempts came about last year, thanks to a #CreativeSprint challenge, and I did a trial run with a limited collection of small-scale pieces framed in embroidery hoops and simple wood boxes last fall for Indie Craft Parade.

Fibers of the South takes the idea to the next level, particularly in size. My new landscapes are 4 to 10 times the size of those first pieces! Working this large has been a wonderful challenge, and it also allowed me to collaborate with my woodworker husband to create beautiful shadow box frames custom made for these fiber art pieces. I’m thrilled with how the collection turned out!

From August 5th-19th, my series will make it’s debut at an exhibit at Art & Light Gallery in Greenville, SC. The final day of Fibers of the South, I’ll also have a handmade jewelry trunk show at the gallery.

Curious to see the process? Checkout this #MakersEyeView on my YouTube channel.

If you want to see the WHOLE process, not just time lapse, stop by the gallery (16 Aiken Street, Greenville SC) on Saturday August 5th between 11 and 3 to see my live felting demo. I'm also planning to do a live stream on social media so tune in on Instagram @onceagainsam

For a sneak peak at the collection, click through the image gallery below. If you see one you like, please contact the gallery directly to purchase. They will be glad to ship if you're not in Greenville! 

Where Women Create

This month, I’m honored to share my personal story and creative workspace in the summer issue of Where Women Create. This magazine showcases artists, crafters, and makers in a way that allows you a personal look at their space, but also shares their creative journey. I really enjoyed reflecting on how I got to this point in my life and all the things that added up to make it what it is today. I feel like I’m just getting started - there’s so much more I want to do!

Checkout the full story below see additional photos that weren’t used in the article. All photos courtesy of the talented Eli Warren.

I was born to create. My love of art and working with my hands started early in life, so early I don’t remember when exactly. I can recall peeling my sleeping mother’s eyes open before sunrise and begging her to come downstairs and draw with me when I was about four years old, and she, in all her love and patience, would do just that. I think that’s where my story begins, with creative and supportive parents.

Growing up, I couldn’t get enough art in my life, so my parents took me to museums often and signed me up for additional art classes after school, encouraging me to pursue it. My mom was a self-taught artist, and although she did it purely for her own enjoyment and to decorate our home, there was never any question that I could do it as a serious career if I wanted to, and I’m so grateful for that freedom. As long as there was art & design in my future in some shape or form, I knew I’d be happy.

After 4 years of intense design study & a wide range of fine art studio courses, I received my BFA from Maryland Institute College of Art in 2005. Shortly after graduating I got married, lost my mom to cancer, and began working as an interior designer for a commercial architecture firm. My whole world changed in just two short months, and for the first time in my life, I wasn’t creating with my hands. I never realized how important that part of me was until it went missing.

Knowing me all too well, my husband Josh encouraged me to open an Etsy shop and get back to making. That little decision changed everything. Not only did I get back to my roots as an artist and rediscover the joy of creating, I was now on a double career path as an interior designer and an entrepreneur, and these creative pursuits complimented each other in unexpected ways.

Working as as an interior designer, I had access to all kinds of outdated material samples like leather upholstery swatches and wood veneer. I took those miscellaneous odds and ends that were bound for the trash and gave them new life, once again, in a whole new way. My business name, “Once Again Sam”, hinted at my love of reusing materials, and although “SAM” wasn’t me exactly (those are my initials but nobody calls me that), it was someone I wanted to become. I wanted to start a new creative life, and not have to choose to do just one thing or have a single career. The freedom to pursue art, the encouragement I had growing up as well as from my husband, inspired me to go for it. ALL of it.

I chose not to choose a single path. I’m currently an interior designer, a fiber artist, jewelry designer & maker, entrepreneur, and published author. That list will probably grow with time. It’s not that I don’t know what I want to do when I grow up, it’s that I want to do so many things. My greatest joy is creating and imagining, and it doesn’t matter if it’s a beautiful space for a client, an intricate design for a leather cuff bracelet, a life-like plant made out of wool fiber, or a fictional story about a soap-eating giraffe. I live to create. Any medium will do.

The majority of my time is spent working from my home studio running Once Again Sam, which has grown into a thriving small business that takes me to the post office 5 days a week and all over the southeast for craft show events. My husband Josh, who is responsible for putting the crazy idea into my head that I could actually start a small company, is my my business partner.

A good portion of our home is dedicated for Once Again Sam workspace. The dining room isn’t used to entertain anymore, it stores inventory and displays for craft shows. My husband and I share an office, where we do accounting, photo editing, etc. Upstairs is my studio, where I do final assembly, product photography, store materials, and ship orders. The basement is our workshop wonderland. Josh and I both enjoy working with wood, so we’ve got all our loud messy tools and machines down there, including my favorite tool, the 90 watt laser cutter.

Just as my days are a combination of many things, the same can be said of my handmade jewelry collection. My work marries basic hand tools with high tech equipment, and common materials are often mixed with the exotic. I still use a lot of recycled leather material in my jewelry designs, just like I did when I first opened my Etsy shop in 2009. Sometimes I do the cutouts by hand, other times I leave it to the laser cutter.

I enjoy learning new skills and have a long list of things to try. My husband and I took a wood turning class together a few years ago and have enjoyed getting into wood turning. I’m finally getting the hang of sculpting modern pendants on the lathe. I’ve also taken up painting recently, and my series of landscape pendants feature a panoramic painting that’s cut up into sections so the owner may wear an original piece of art any day of the week. A huge portion of my business revolves around custom jewelry. Customers can order a pendant featuring a portrait of their child, favorite animal, or home state, etched into painted wood. With a wide range of handmade options, there’s truly something for everyone at Once Again Sam.  

My creative journey is just getting started. I never could have guessed I’d be where I am now, and can’t wait to see where my creative careers take me in the future. Starting something can be the hardest part.

2016: Year in Review

2016 was quite the year for Once Again Sam. After taking a much-needed break during the holidays, I had some time to look back over the last 12 months and reflect on all my little handmade business has been through this past year. I felt like I barely crossed the 2016 finish line – I’ve never been so busy before, but it was a phenomenal end to a phenomenal year, and I’m celebrating big time. I’m so grateful for everything about 2016, and feel overwhelmingly blessed by each and every thing that made up this chapter.

Many of my business goals were met this year – I became an LLC, printed my first catalog, participated in my first tradeshow, graduated from Etsy’s “SAM Program”, grew the wholesale side of my business, invested in advertising, and nearly doubled my Etsy sales. I have LOTS of goals for 2017, but I’ll wait to share those after The Maker’s Summit in March, because no doubt I’ll have twice as many goals after the 2-day conference.

The significant spike in business this year certainly had to do with a lot of hard work and a little luck, but there were several specific changes I made in 2016 that might be something for you to consider as you grow (or start) your handmade business. I have learned so much from other Makers over the years, and am happy to share what I know in return. That’s the beauty of the handmade community!

1.     Promoted listings on Etsy & Google: I was skeptical to try this, but looking at what I spent vs. what those promoted listings earned, it was well worth my daily $5 budget. It takes almost no effort once you set it up, and the payoff can be big.

2.     Launched 5 new collections: it seems like it should be pretty easy since I love to experiment and create, but getting my act together to launch 5 cohesive collections is a lot more involved than you might think. The previous year, I hardly launched anything new, only 2 small collections, so having 5 completely new series to share within a 12 month time period is something I’m very proud of and hope to continue in the next year. Several new collections came about during the 30 day #CreativeSprint challenge (April & October). If you want to grow, you have to keep coming up with new ideas – those tried & true best sellers are fine, and by all means keep making them if they’re selling well, but always be working on what's next.

3.     Graduated from the “SAM” Program on Etsy. The “Seller Account Management" Program was something I applied for back in 2015, and my year of one-on-one coaching started last December. I was teamed up with an awesome Etsy staffer who coached me, answered questions specific to my shop, and helped me set goals for the future. I highly recommend applying for this program, even if you’re an Etsy veteran like me. I’ve been selling on Etsy since 2009, been very pleased with my sales for the last 4 or 5 years, but there’s always room to grow. In my case, there was a TON of room to grow, way more than I thought, and I earned nearly twice as much on Etsy this year compared to last year, all thanks to things I learned in the SAM program.

4.     Grew my wholesale business: I started out 2016 with a brand new product catalog, a booth at my first tradeshow, and high hopes of developing new retail relationships. The focused effort worked! Wholesale is something I know I can grow even further in the future, so I’m investing in tools & making a game plan for how to improve my wholesale outreach going forward.

5.     Tried 5 new events (craft shows, art fairs, pop up shops): some of that came out of necessity because two of my biggest sales days from 2015 didn’t happen in 2016, and I felt I had to make up for them or my financial projections for the year were shot. Just to give it some context, these two sales days from 2015 accounted for over 20% of my income that year, so it could have been a big big problem for 2016, but everything turned out incredibly well, despite all my needless worrying. One event (Artisphere) did not accept my work in 2016, and the other (Indie Craft Parade) moved to a different model for their holiday event, which significantly changed things for me. This was out of my control, and I learned the hard way you can’t always plan your season around shows you love or have done in the past, because they can change or go away, and it's not up to you. However, I did learn another valuable lesson here – I applied for several new shows, ones I didn’t know much about, or that weren't as well known as others, and they turned out to be really great events that I will definitely plan on doing in the future. You never know how you’ll do at any given event until you try it for yourself!

So that’s it – that’s 2016 in a nutshell. Can’t wait to see what 2017 has in store. As always, if you have any general or specific questions about running a handmade business, selling on Etsy, doing craft shows, etc., please drop me a line. I’m always willing to help fellow entrepreneurs in any way I can (as long as you pay it forward when someone asks you for help in the future!).  

Past "Year in Review" posts can be found in my blog archives:

2015

2014

#CreativeSprint - October 2016

I did it! I finally completed the 30 day #CreativeSprint Challenge. This was my third time signing up for it - the first time, I got the daily emails and observed what others were doing, but didn't participate. The second time (this past April), I only made it about half way through the month. But this October, I stretched my creative muscles, and made it all the way through, so I'm celebrating today. I certainly learned a lot in the last 30 days. Creativity takes practice!

There were some days I had absolutely no idea what to do for the assignment. Other days I knew what I'd make the second I finished reading the email. I tried to experiment and really follow the spirit of the challenge, but I wasn't always able to.  Some days I ended up with something that looked an awful lot like something I've already made (days 3, 7, 17, and  28), but other days I did something absolutely new (days 10, 12, 15, 19, and 21) . Some days I was embarrassed about what I made (days 1, 6, 18, and 20), but I posted it anyway, because sharing your work is part of the challenge. And then there were the days when I had so much fun, and was so darn inspired by what I was working on, I couldn't wait to share it (days 5, 16, 21, 26, 27, and 30). 

My biggest takeaway from this challenge was this: allow yourself time to dabble in the studio, and don't worry too much about if it comes out "right" the first time.

I get very efficient and productive when I'm working in the studio - I've got orders to make, shows to prep for, inventory to replenish, so I rarely let myself play, even though that's how my whole handmade business began, and I enjoy it so much. I'm feeling refreshed and inspired (and a little relieved) now that the 30 day challenge is over, and excited about some new things I may expand on in the future. One series I'm bursting at the seams to explore is the splatter painted jewelry (pendants and leather), and now that I know I can laser cut industrial felt without setting the whole house on fire, I'm excited to try some new designs within that medium as well. 

If you're ever in need of some inspiration and motivation, or just want to have a little fun, be sure to sign up for the next #CreativeSprint challenge: http://www.creativesprint.co/

These jewelry pieces are acrylic and glass that I splatter painted on the backside - I made these a few days after Day 16's challenge (the "seriDRIPitous" pendants). This new series will launch soon!